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Trolli
A Beardly Awesome New Product Launch and Program

RAN IN: United States

CLIENT
Ferrara Candy Company

James Mattikow, Chief Commercial Officer
Jill Manchester, Senior Vice President, Marketing and Brand Strategy
Allison Wyrwicz, Brand Manager

AGENCY
Periscope *Lead Agency


Legend PR


KSM


SUMMARY

This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in C-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing's most elusive target - Millennials and teens.  We had a killer idea: align Trolli's "Weirdly Awesome" brand platform with the weirdest player in the NBA to create a unique gummy product. We launched a fully integrated omnichannel program that created a tremendous sales lift over the previous year, became a retail channel darling and a Snapchat marquee case study at Cannes. 

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimized Website;MOBILE/TABLET;App;In-App or In-Game Ad;Location-based Communications/Real Time Marketing;PACKAGING;PR;PRODUCT DESIGN;RETAIL EXPERIENCE;In-store Merchandizing;POP;SOCIAL MEDIA;SPONSORSHIP;TV;Spots (TV)

Audience: 13-24

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English