Organic Valley

Lewis Goldstein, Vice President of Brand Marketing
Leslie Kruempel, Interactive Marketing Manager
Clovis Siemon, Video Content Coordinator

Humanaut *Lead Agency

Sean Davis, Art Director
Stephanie Gelabert, Art Director
Mike Cessario, Associate Creative Director
Alex Bogusky, Creative Adviser
David Littlejohn, Co-Founder/Chief Creative Officer
Andrew Clark, Co-Founder/Chief Strategy Officer

Redwood

Clay Thomas, Media Director

Fancy Rhino

With Organic Fuel, Organic Valley was looking to break into the booming protein drink category. But how could a bunch of organic dairy farmers establish credibility in an industry dominated by tribal-tattooed beefcakes chugging products chock-full of synthetic ingredients? Well, by launching a campaign to Save the Bros, whose relentless pounding of conventional protein shakes was putting their very existence at risk. 7 million views and 100+ million media impressions later, Organic Fuel was #1 in its category and had rewritten the rules of organic product advertising.