Subaru of America

Rob Font, Director, Digital Communications
Alan Bethke, Vice President, Marketing
Brian Cavallucci, National Advertising Manager
Tom Doll, President & Chief Operating Officer

Carmichael Lynch *Lead Agency

Liz Giel, Group Planning Director
Brad Williams, Managing Director
Neil Goodspeed, Director of Consumer Engagement
Randy Hughes, Executive Creative Director
Marcus Fischer, President and Chief Strategy Officer
Mike Lescarbeau, Chief Executive Officer

In 2008, Subaru shifted its marketing messages away from engineering speak and tech specs and launched an emotionally charged juggernaut of a marketing campaign that would change the brands course in history: Love. Its what makes Subaru a Subaru. Since the campaign launched seven years ago, Subaru has had six consecutive years of record sales growth, units sold has skyrocketed more than 300% from 180,000 units to more than 500,000 units, and share of industry sales has grown more than 167%.