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Prudential
Day One: Painting a real picture of retirement in America

RAN IN: United States

CLIENT
Prudential

AGENCY
Droga5 *Lead Agency

Ted Florea - Head, Brand Strategy
Will Davie - Strategist
Zach Foster - Brand Strategy Director
Josh Millrod - Digital Strategist


Prudential Advertising *Lead Agency


SUMMARY

Prudential's Day One campaign follows recent retirees from across the country on their first day of retirement, to paint a real and truthful picture to the 10,000 Americans retiring every day.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: TV, Radio, Interactive, OOH

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English