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Citibank Advantage
Or Was It the Miles?

RAN IN: United States

CLIENT
Citibank


American Airlines

AGENCY
Kirshenbaum Bond + Partners *Lead Agency


SUMMARY

Citibank AAdvantage, the first credit card of its kind to enter the market, was a beleaguered brand. Reward cards were proliferating exponentially. It was critical that the advertising renew interest in the brand among the AAdvantage prospect base. It did, with flair.


Language: English