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2018 GOLD HEALTHCARE SERVICES - GRAND CONTENDER UNITED STATES
Highmark Blue Cross Blue Shield Delaware
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: GUERILLA;Buzz Marketing;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);OOH;Billboard;POINT OF CARE (POC);Brochures;PRINT;Newspaper - Digital;Newspaper - Print;RADIO;Spots (Radio);TV;Spots (TV)
Audience: Delaware State Employees
Objectives: Retain existing customers
Type: Business to Consumer