Tourism New Zealand

Stephen England-Hall, Chief Executive
Brodie Reid, Director, Marketing
René de Monchy, Director of Commercialv Lauren Vosper, Global Manager, Public Relations & Major Events
Jill Chestnut, Global Brand & Content Manager
Jaime Reid, Sr Brand & Content Specialist

Special Group New Zealand *Lead Agency

Tony Bradbourne, CEO & CCO
Rory Gallery, Head of Strategy & Case Study Author
Nick Salter, Strategy Director & Case Study Author
Michael Redwood, Managing Partner
Stu Mallarkey, Executive Creative Director & Head of Digital Storm Day, Head of Account Service Amelia Daly, Account Director Daisy Conroy-Botica, Social & Brand Strategist Callum Orr, Strategist

Special Group Australia

Lindsey Evans, CEO
Tom Martin, Executive Creative Director
Julian Schreiber, Executive Creative Director
Jack Nunn, Creative Director
Nils Eberhardt, Creative Director

Blue 449 Australia

Mindshare New Zealand

In a large-scale integrated campaign using multiple digital platforms and social media channels, we created 365 videos of real New Zealanders saying "Good Morning World" from their part of NZ, every day, for an entire year. The 'Good Mornings' used digital platforms and social channels each morning in different time zones across all Tourism New Zealand's key markets globally. All part of the strategy to focus on the people and human experience of New Zealand rather than the place itself – evolving the creative platform to ‘100% Pure Welcome.’