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Procter & Gamble Always
Always #LikeAGirl - Unstoppable

RAN IN: United States, United Kingdom, France, Brazil

CLIENT
Procter & Gamble

Fama Francisco
Michele Baeten

AGENCY
Leo Burnett Canada *Lead Agency

Judy John
Steve Persico
Anthony Chelvanathan


Leo Burnett Chicago *Lead Agency

AJ Hassan
Annette Sally
Kara Young


MSL

Amy Smith


Starcom

Laura Cardenas-Garcia


Arc Worldwide


SUMMARY

Always launched its next chapter of the campaign with #LikeAGirl 2.0 - transforming a viral hit into a global core business-building program. Resonating and inspiring, the program would also arm the world with new knowledge and tools to help keep girls stay confident throughout puberty and beyond. Partnering with TED-Ed, the world-renowned nonprofit conference platform, along with a handful of inspiring female influencers, Always leveraged its united power to engage even more women in its confidence message.

CASE VIDEO


Objectives: Build, defend brand position

Type: Business to Consumer

Classification: Multinational

Language: English