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Intel and Toshiba
Inside Films

RAN IN: United States, China, Canada, Argentina

CLIENT
Intel

Billie Goldman - Director, Partner Mktg.
Tom Hume - Director, Comm.
Ryan Baker - Manager, WW Partner Mktg.

AGENCY
Pereira & O'Dell *Lead Agency

PJ Pereira - CCO
Jason Apaliski - Creative Director
Henry Arlander - Acct. Director
Joshua Brandau - VP, Media
Jeff Ferro - VP, Production
Jaime Robinson - Executive Creative Director
Gary Theut - VP, Client Services


Tool of North America *Lead Agency


RSA Films


Furlined | Love Child


B-Reel


SUMMARY

Inside Films blurs the line between social media, film and advertising. It is the longest running branded entertainment campaign in the business, allowing the audience to be featured in both the film and the experience.

CASE VIDEO


Hero Medium: Other

Medium Featured On Video: Consumer Involvement, Interactive, Social Networking Applications

Audience: New Audience, Teens (13-20), Young Men (20-35), Young Women (20-35)

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: Multinational

Language: English