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Twix
Left Twix. Right Twix. Pick A Side.

RAN IN: United States, Canada

CLIENT
Mars Chocolate North America

Debra Sandler - President, MARS Chocolate NA
Roy Benin - Chief Consumer Officer
Allison Miazga-Bedrick - Brand Director
Josh Olken - Brand Manager

AGENCY
BBDO New York *Lead Agency

David Lubars - Chairman, CCO
Gianfranco Arena - Executive Creative Director
Kathryn Brown - SVP, Sr. Acct. Director
Peter Kain - Executive Creative Director
Crystal Rix - SVP, Group Planning Director


Weber Shandwick


Starcom MediaVest Group


DigitasLBi


LatinWorks


SUMMARY

Twix was in need of a powerful brand campaign - its positioning was inconsistent, launching entirely new campaigns every 3-5years and it was not differentiated from Kit-Kat. The goal was to deliver a big idea that would stick and drive brand salience. A brand with two distinctive chocolate bars was uniquely poised to create a fictitious rivalry between Left and Right Twix and inspire people to choose which Twix they love more. The rivalry fueled both sales and a fun consumer debate.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Interactive,OOH,PR

Audience: Men,Women,Young Men (20-35),Young Women (20-35)

Objectives: ROI

Type: Business-to-Consumer

Classification: National,Multinational,Non-English

Language: English