EOS Products

Sanjiv Mehra - Managing Partner
Jonathan Teller - Managing Partner
Alliah Agostini - Brand Manager
Sherry Jhawar - VP, Mktg.
Peter Waxman - Executive Director, Mktg.

Juniper Park *Lead Agency

Jill Nykoliation - President
Terry Drummond - Executive Creative Director
Alan Madill - Executive Creative Director
Barry Quinn - Executive Creative Director
Shelly-Ann Scott - Group Acct. Director

This is a story of how a challenger brand was able to breakthrough and gain traction in the uninteresting and uninvolving lip balm category. With limited budget vs the rich multinationals that crowd the category and an insight-driven brand platform, the EOS Smooth Sphere lip balm was able to radically alter consumer perceptions about how appealing a lip balm can be - from something functional to an item women would covet. And along the way, create brand evangelists and grow from a previously unknown brand to the #2 lip balm.