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Women's Sports Foundation
Keep Her In The Game

RAN IN: United States

CLIENT
Women's Sports Foundation

Kathryn Olson - CEO
Aleia Naylor - Director, Sponsorship & Mktg.


Gatorade

Jamie Davies - Director, Mktg. Comm.
Jill Kinney - Director, Branded Entertainment, Influencer Mktg.

AGENCY
TBWA\Chiat\Day Los Angeles *Lead Agency

Brent Anderson - Global Group Creative Director
Blake Crosbie - Group Acct. Director
Mariota Essery - Assoc. Creative Director
Rebecca Harris - Acct. Planner
Linda Knight - Creative Director
Scott MacMaster - Group Planning Director


SUMMARY

By age 14, girls drop out of sports at twice the rate boys do. In revealing this statistic, our fundraising campaign for the Womens Sports Foundation united all those touched by women's athletics and got them to post pictures of themselves as 14-year-old athletes. They helped the WSF spread the message to keep girls in the game an idea that launched a new platform for the WSF. The efforts resulted in overwhelming support and donations, giving the WSF the boost they needed to keep more girls in the game.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Social Networking Sites/Applications, Mobile/Tablet, Print, Direct, Cinema

Audience: Men, Women, Brand Influencers, Teens (13-20) , Young Women (20-35), Families, Mothers, Fathers

Objectives: Fund-raising

Type: Business to Consumer

Classification: National

Language: English