Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.

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Say It With Chocolate

Cadbury Dairy Milk was becoming less relevant to people, so we found a new role for the bar in gifting. We turned a plain bar of chocolate into a bespoke greeting card and invited people to Say it with chocolate. In TESCO stores across Malaysia during Hari Raya, a modified letterpress machine was used to imprint messages that consumers desired on a bar of CDM. The idea helped to change peoples perceptions of CDM as a gift, leading to a substantial lift in sales.


Brand: Cadbury Dairy Milk
Client: Mondelez Malaysia
Agency: Geometry Global

Appreciate a Mate


Brand: AAMI
Client: AAMI
Agency: Ogilvy

How Mr iSelect Became the Unlikely Hero of Health Insurance


Brand: iSelect
Client: iSelect
Agency: AJF Partnership

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag
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