Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.




Brand: Telekom
Client: Telekom Romania
Agency: Leo Burnett Romania

Shop like a Jedi

Brand: Carrefour
Client: Carrefour Romania
Agency: Publicis Romania


Guys around the country have long aspired to Be Like Mike. This year, Foot Locker, Americas #1 retailer of athletic sneakers and apparel, gave guys an experience unlike any theyd ever experienced before: to not just be like a famous professional athlete, but to play with him. Live, on the Internet, in a game of HORSE a popular game played in driveways and on basketball courts around the country. All theyd have to do was submit a video of themselves making a tough shot, and NBA All-Star James Harden would need to match it.

Brand: Foot Locker
Client: Foot Locker Inc
Agency: BBDO New York

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_ar_2018_06_hero_1 Honda Motor Argentina Airbag

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