Brand Experience: Combination (Live, Virtual/360)

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.



Car Creation

You trawl through your competitors product disclosure statements and discover that many dont insure drivers for parts that are covered as standard in NRMA Insurances policy. From this you devise an incredibly risky idea to build a working car out of all the parts that other insurers dont cover. 12 weeks later youve got a working car built from scratch using over 30,000 individual parts and, an ecstatic client whose campaign delivered 3.3m enquires, an ROI of 129%; all the while dropping cost per call by 255%.

Brand: NRMA Insurance
Client: Insurance Australia Group
Agency: Whybin\TBWA

Steal Back Your Dreams

Brand: RaboDirect
Client: RaboDirect
Agency: Whybin\TBWA

You Bought a Jeep? Here's Why.

Brand: Jeep
Client: Fiat Chrysler Australia
Agency: cummins&partners

2019_us_2019_e-3541-940_hero_1 JetBlue Pie In The Sky
2019_us_2019_e-4120-403_hero_1 FM Global FM Global Earthquake Simulator
2018_na_2018_e-3069-941_hero_1 United States Postal Service Irresistible Mail

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