Brand Experience: Combination (Live, Virtual/360)
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live and virtual/360 experiences should be entered.
Guys around the country have long aspired to Be Like Mike. This year, Foot Locker, Americas #1 retailer of athletic sneakers and apparel, gave guys an experience unlike any theyd ever experienced before: to not just be like a famous professional athlete, but to play with him. Live, on the Internet, in a game of HORSE a popular game played in driveways and on basketball courts around the country. All theyd have to do was submit a video of themselves making a tough shot, and NBA All-Star James Harden would need to match it.
Brand: Foot Locker
Client: Foot Locker Inc
Agency: BBDO New York