Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2012 GOLD
The Art of Shopper Marketing: Purex's Shock and Awe at Walmart
Purex HENKEL Zooka Creative Video-player New-pdf-icon See Details ►
2012 GOLD
"Every Day is Different" Regimen-Driving Platform
Always and Tampax Procter & Gamble Saatchi & Saatchi X Video-player See Details ►
2012 SILVER
Swiffer Project Jack Co-Marketing Campaign
Swiffer Procter & Gamble Saatchi & Saatchi X Video-player See Details ►
2012 FINALIST
Mom's Hydration Wingman
vitaminwater The Coca-Cola Company Ammirati Video-player New-pdf-icon See Details ►
2012 FINALIST
Sam's Club Gift Card Program
Procter & Gamble Procter & Gamble Saatchi & Saatchi X Video-player See Details ►