Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
2010 BRONZE
Extra Snackdown
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. Unlike these new players, Extra was stuck in the past. We needed a way to bring it into the present and position it for the future. By establishing Extra as a weight management tool, we were able to freshen the brand by establishing new relevancy and connect with women in a meaningful way. As a result, Extra was able to grow sales and share for the first time in years.
Brand:
Extra
Client:
Wm. Wrigley Jr. Company
Agency:
DDB
Language:
English
2009 GOLD
Haagen-Dazs Loves Honey Bees
Haagen-Dazs needed a big idea to reanimate the brand, in light of stalled sales and declining revenues. In 2008, Haagen-Dazs launched this campaign, recognizing the threat that disappearing honey bee populations would have on the brand's all-natural proposition. Haagen-Dazs raised awareness and money for bees through a fully integrated marketing and PR campaign. The results? Increased revenues and brand awareness, talk value and even an opportunity to testify on behalf of these unsung heroes in Congress.
Brand:
Haagen-Dazs
Client:
Haagen-Dazs
Agency:
Goodby, Silverstein & Partners
Language:
English
2009 SILVER
5: Stimulate Your Senses
The challenge was to break out of the functional constraints of the Gum category to build a brand recognized as a meaningful part of the lives of teens and regain their lost consumption. This integrated marketing campaign was created to grab hold of this audience and plunge them into a world of sensory experimentation. The work shows that the 5 brand is more than just gum. It embodies the explorer mindset. The Wrigley sales team has called 5 the most successful launch in Wrigley history.
Brand:
Wrigley: 5 Gum
Client:
Wm. Wrigley Jr. Company
Agency:
Energy BBDO
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
