Household Supplies & Services

Skip the Sink

Brand: Cascade
Client: Procter & Gamble
Agency: Saatchi & Saatchi
Language: English

Tide with Bleach Sanitization Campaign

By introducing a completely new benefit to the staid laundry category, Tide with Bleach reversed years of share decline due to increased competition. The campaign raised people's awareness of germs in the laundry machine, and convinced them to use Tide with Bleach to sanitize their clothes. The response was phenomenal: Tide regained leadership in share growth, and sales nearly tripled expectations.

Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi
Language: English

Reynolds Wrap Packet Cooking

Perceived as an old-fashioned brand operating in an increasingly competitive category, the Reynolds Wrap "Quick & Easy" Packet Cooking campaign targeted a new generation of women. It provided them with a highly relevant and meaningful new usage for Reynolds Wrap and thus dramatically reversed a declining sales trend that stretched nearly 20 years.

Brand: Reynolds Wrap
Client: Reynolds Metals Company
Agency: Saatchi & Saatchi
Language: English