Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Rivals Are Forever
New Era wanted to re-launch the brand and transform itself from a multi-million-dollar head-wear manufacturer to a $1 billion global lifestyle brand. We did this by building a campaign that tapped into a universal theme of fan allegiance, passion and intensity that our target audience hardcore sport and pop culture fans alike - would instantly recognize and embrace: Team Rivalry. A campaign that not only helped increase New Era sales by 35% over a five-month period, but became a huge cultural phenomenon.
Brand: New Era
Client: New Era
Agency: The Brooklyn Brothers
Dockers' Return to Manhood
Khaki pants, once a symbol of rugged masculinity and freedom from suits and ties had become the default uniform of cube dwelling middle-aged middle managers. Which was a problem for Dockers, the category leader. Our task was to give the brand back its potency and reverse a long-term downturn. Our creative solution, 'Wear The Pants', did this and more. By highlighting the societal issue of the male decline, we touched a nerve with men and society as a whole as to what being a man might mean.
Client: Levi Strauss & Co.
Agency: Draftfcb San Francisco
Nobody Fits You Like Lane Bryant
Lane Bryant was the first specialty store that focused on a 'hard to fit' plus-size woman. The average American woman is now size 14 and has many more store options, but only Lane Bryant has the heritage and expertise to speak for her. Recognizing that there was a brand stigma, Lane Bryant introduced Cacique, their sexy intimates line. The controversial spot quickly made headlines nationwide and our model appeared on major network interviews. Our message that sexy is not a size was widely embraced and Cacique sales soared.
Brand: Lane Bryant
Client: Lane Bryant
Agency: Zimmerman Advertising