Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Michael Phelps

Under Armour, one of Michael Phelps' biggest sponsors, was locked out from using the limelight of the worlds biggest competition in August, 2016. Cutting through sponsorship noise, it used Phelps to bring to life the brands hardcore ethos - greatness is the product of sacrifice. By showcasing Phelps' grueling regimen and launching it months before the official sponsors, it sparked a very different kind of campaign. The campaign was among the most liked, lauded, shared and talked about campaign among sponsors and non-sponsors, significantly driving consideration and ultimately sales. 


Brand: Under Armour
Client: Under Armour
Agency: Droga5

Wow Girl! Unbelievable Wacoal Sports Bra


Brand: Wacoal Taiwan
Client: Wacoal Taiwan
Agency: X-line Hypermedia

Seven Brand "What are We Gonna Wear" Smart Apparel Launch Communication Campaign


Brand: Seven
Client: Seven
Agency: Lintas Beijing

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
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