Fashion

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Converse. The Chuck Taylor All Star II Launch.

The Chuck Taylor All Star is an icon: a 98-year old beacon of creative culture. In birthing its follow up, the Chuck II, the pressure was on from all sides. Consumers repeatedly told us not to f**k up the Chuck, the business demanded innovation for growth and customers clamored for a new sales story. By taking inspiration from movie sequel launches teasing the II with an iconic PR-driven reveal we debuted Chuck II with high-impact messaging that drove comprehension of the comfort benefit, fueled incredible demand, avoided backlash and sold out on Converse.com in 1 week.


Brand: Converse
Client: Converse
Agency: Anomaly

I DO-Anniversary celebration


Brand: I DO
Client: HIERSUN
Agency: Ogilvy & Mather Beijing

Levi’s 501 "We Are Original" Campaign


Brand: Levi’s
Client: Levi's
Agency: FCB Shanghai

2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
2018_cn_2018_147_hero_1 adidas Running adidas Running "HIT THIS GROUND RUNNING"
2018_pa_2018_11_hero_1 Estampa La marca que resolvió el fin de año a los panameños y a Estampa
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