Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2012 SILVER
Dr Pepper Snapple Taps MTV Team To Launch Sun Drop Nationwide
Sun Drop Dr Pepper Snapple Group Scratch (Viacom Media Networks) Video-player See Details ►
2012 BRONZE
Human Highlight Reel
Buick General Motors Starcom MediaVest Group Video-player See Details ►
2011 GOLD
History Channel America: The Story of Us Partnership
Bank of America Bank of America Starcom MediaVest Group Video-player See Details ►
2010 GOLD
CNN.com - Facebook Inauguration Collaboration
CNN CNN, Marketing & On-Air Promotions CNN Marketing & On-Air Promotions Video-player New-pdf-icon See Details ►
2010 SILVER
GOSSIP GIRL: real NYC stories revealed
Dove Unilever Mindshare Video-player See Details ►