Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST
Conan Social Experience
AT&T AT&T MEC Video-player See Details ►
2012 SILVER
Dr Pepper Snapple Taps MTV Team To Launch Sun Drop Nationwide
Sun Drop Dr Pepper Snapple Group Scratch (Viacom Media Networks) Video-player See Details ►
2012 BRONZE
Human Highlight Reel
Buick General Motors Starcom MediaVest Group Video-player See Details ►
2011 GOLD
History Channel America: The Story of Us Partnership
Bank of America Bank of America Starcom MediaVest Group Video-player See Details ►
2010 GOLD
CNN.com - Facebook Inauguration Collaboration
CNN CNN, Marketing & On-Air Promotions CNN Marketing & On-Air Promotions Video-player New-pdf-icon See Details ►
2010 SILVER
GOSSIP GIRL: real NYC stories revealed
Dove Unilever Mindshare Video-player See Details ►