Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 BRONZE
CALIXTO. - 21 marcas unidas en un cortometraje por las víctimas de la guerra
Cruz Roja Colombiana Cruz Roja Colombiana Sancho BBDO Video-player See Details ►
2017 BRONZE
Sugar paper lovers
Doublemint Mars China Tencent Social Ads Video-player See Details ►
2017 BRONZE
National Heroes
Saudi Telecom Company - STC Saudi Telecom Company J. Walter Thompson Video-player See Details ►
2017 FINALIST
Poker Club, el app para ganar "matripuntos"
Poker Bavaria S.A DDB Worldwide Colombia Video-player See Details ►
2017 FINALIST
Venciendo el algoritmo
Poker Bavaria S.A DDB Worldwide Colombia Video-player See Details ►
2017 FINALIST
Con whisky es otro nivel, detectando los dueños de cada mesa.
Diageo Diageo Colombia S.A Geometry Global Video-player See Details ►
2017 FINALIST
El Balígrafo
Ministerio de Educación Nacional Ministerio de Educación Nacional McCann Video-player See Details ►
2017 FINALIST
Círculo de especialistas
Sodimac Constructor Constructor Momentum Video-player See Details ►
2017 FINALIST
IBM Cognitive Fashion Campaign
IBM IBM Ogilvy & Mather Beijing Video-player See Details ►
2017 FINALIST
Green restaurant of the new mondeo food regeneration plan
Changan Ford Changan Ford Automobile Co .,Ltd NetEase Video-player See Details ►