Engaged Community - Products

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2022 GOLD

Bless Your F*ing Cooch

When eos created a line of products made specifically for pubic use, we knew that launching in a market that considered the subject ‘taboo’ would be a challenge. Enter: TikToker Carly Joy, who dropped a tutorial on how to “bless your f*ing cooch” with eos shave cream. We teamed up to launch an official product featuring her verbatim instructions, resulting in 700 million+ earned impressions, 150k sold bottles, and a nearly 300% increase in quarterly growth rate and an outpouring of support from eos fans. Taboo? Not on our watch.

Brand: eos
Client: eos Products
Agency: Mischief @ No Fixed Address
Language: English

2021 SILVER

Break The Code

To celebrate Cyberpunk 2077’s launch, Xbox created a custom-console inspired by the game’s theme. After three studio delays, we were tasked with selling a console for a game that wouldn’t be released for months. We created #BreakTheCode — unique online experiences that invited fans into the world of Cyberpunk and “hack” the console reveal video we hid behind cryptic puzzles and clues. While sheltering in place, thousands of gamers across the globe worked together to #BreakTheCode and resulted in 100% of stock sold in less than 6 hours.

Brand: Xbox
Client: Microsoft
Agency: 215 McCann
Language: English

2021 SILVER

Power Your Dreams

How do you get gamers talking about a next-generation console when the games don't look next-gen yet? You start by recognizing gamers don’t play for graphic fidelity. They play to expand their experiences beyond their reality. All the power of the new console existed to bring their dreams to life. Partnering with a leading research university to capture the dreams of gamers after experiencing the console, our campaign, "Power Your Dreams," invited gamers to imagine the possibilities the future of gaming help for them.

Brand: Xbox
Client: Microsoft
Agency: 215 McCann
Language: English