Seasonal Marketing- Services

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2022 SILVER

Black Friday

umia needed to establish its relevance within Egyptian shopper culture to remain competitive vs. global and local players. During Egypt’s biggest shopping season, rather than adding to the clutter Jumia sought to establish itself as the most Egyptian way

Brand: Jumia
Client: Jumia
Agency: VMLY&R COMMERCE
Language: English

2022 BRONZE

The Future Shapers

Omantel, Oman’s national telecom provider, built a stronger bond with children, the future youth of Omani customers, by creating a 10-minute-long animated feature film that educated children on Oman’s history, and launched it across kid-relevant platforms

Brand: Omantel
Client: Omantel
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 BRONZE

Aloha From Above

When global travel suffered a dramatic decline due to COVID, we leveraged the 2020 holiday season travel downtime to turn people’s daydreaming into actual bookings for Hawaiian Airlines. By tapping into Hawaiian Airlines employees’ expert knowledge, we created a digital scavenger hunt that let people discover locals’ favorite attractions from the comfort of their couches for a chance to win future flights. Our engaging campaign led to a 12-month-high brand consideration at 23%, while average weekly bookings increased by 55% and reached 22,294.

Brand: Hawaiian Airlines
Client: Hawaiian Airlines
Agency: MullenLowe
Language: English