Media Innovation

Indio Neighborhoods

Brand: Indio
Client: Cuauhtemoc Moctezuma Heineken Mexico
Agency: Montalvo
Language: Spanish

#whereveryouare

We set out on this campaign with two main objectives: to create maximum buzz for Topshops availability through Zalando and to drive sales. By combining the personality of supermodel Cara Delevigne with an outstanding creative strategy and the targeting power of Social Media we not only achieved, but exceeded, these goals. We created more than a 180 Million Social Media Impressions (41 Million organic), we boosted Topshop sales up to more than 50 percent in each market and achieved 17% of additional sales at Zalando during the campagn.

Brand: Zalando
Client: Zalando
Agency: Kemmler Kemmler
Language: English

Volvo LifePaint

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

Brand: Volvo
Client: Volvo Cars UK
Agency: Grey London
Language: English