Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

FILTER BY:

PROGRAM

2017 BRONZE

Domestos – The Expert of Cleanliness

While consumers switched to cheaper cleaning products, we reminded the housewives how important safety and convenience in everyday life are. We did it with the help of a project, which is popular among our target audience. The category of cleaning products is not the most suitable product for integration into TV shows. Nevertheless, we were able to find such a show, through which we are not just simply integrate our product, but also build the brand image as an expert of purity.

Brand: Domestos
Client: Unilever Ukraine
Agency: Initiative
Language: English, Ukrainian

2016 BRONZE

Wishes Delivered

The 2013 holiday season wasnt great for UPS. The combination of bad weather and last-minute e-commerce orders pushed the network past its limits. The public wasnt pleased, and took to social media to vent their dissatisfaction. In 2014, we needed to build up goodwill, and regain our position as a source of holiday cheer. We solicited holiday wishes from around the country, and granted them some big, some small, some truly magical. Social sentiment shifted to positive, and one very special wish went viral, garnering 45 million views!

Brand: UPS
Client: UPS
Agency: Ogilvy & Mather
Language: English

2015 BRONZE

Killing Kennedy

National Geographic Channel was airing its most ambitious program, Killing Kennedy, a film corresponding with the 50th anniversary of JFKs assassination. Given its significance, an avalanche of JFK-themed media was competing for attention and they had to find a way to generate intrigue around the broadcast premiere. The solution was a second-screen experienceone that took a page from modern storytelling to draw our target inthat exceeded goals of driving deep engagement and increased the brands online audience over the prime-time average by 10x, the highest in network history.

Brand: National Geographic Channel
Client: National Geographic Channel
Agency: Mullen Lowe
Language: English