Multicultural & Lifestyle Segments
Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.
Rodar y Rodar Campaign (Rolling and Rolling)
Brand research indicated there was a tremendous opportunity for the Uniroyal tire brand among Hispanics in South Florida. An integrated campaign using television, radio, outdoor and out-of-home was created to create an environment where the retail partners could effectively sell the product to an audience that is familiar with the brand and considers it part of its community. Sales objectives were exceeded for both retailer partners by 500% or more and aggressive awareness/brand consideration goals were also surpassed.
Client: Michelin North America
As sure/true as the love of your loved ones/ Tan seguro como el amor de los suyos
The U.S. Postal Service tapped into the electronic money wire transfer service to Mexico by launching Dinero Seguro . The product was positioned as safe, fast and the only service that is guaranteed by the U.S. Postal Service. Through effective and innovative communications efforts Dinero Seguro met and exceeded all goals.
Brand: Dinero Seguro
Client: United States Postal Service