Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST
Endangered Chinese Characters: You Can Make a Difference
NetEase Youdao Dictionary NetEase NetEase Youdao Video-player See Details ►
2018 FINALIST
McDonald's Has Hip-hop: Snacks Also Have Big Dreams
McDonald's McDonald's China iQIYI Video-player See Details ►
2018 FINALIST
Know all know more
Zhihu Zhihu Wondering Media Video-player See Details ►
2018 FINALIST
KFC Huang Bo Celebration Movies
KFC Yum! China Ogilvy Shanghai Video-player See Details ►
2018 FINALIST
"Reader" - moving around, read together
Ali Literature Alibaba Group Alimama Video-player See Details ►
2018 FINALIST
PEPSI UTC Campaign
Pepsi PepsiCo China Loftooo & Harvestsgroup Video-player See Details ►
2018 FINALIST
Pizza Hut:“Black Bistro” Pop-up Eatery
Pizza Hut Yum! China NetEase Media Video-player See Details ►
2018 FINALIST
POND'S x emoji "Free Your Face" Campaign
POND'S Unilever China Young Lions China Video-player See Details ►
2018 FINALIST
Beautifully Bilingual
XFINITY Comcast/XFINITY Gallegos United Video-player See Details ►
2018 FINALIST
INSPIRING AMERICA TO KEEP WALKING
Johnnie Walker Diageo North America Anomaly Video-player See Details ►