Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
1998 SILVER
Miami Sin/Con Pepsi
Pepsi-Cola PepsiCo Dieste Harmel & Partners See Details ►
1996 GOLD
Real People Hispanic
Oxford Medicare Advantage Oxford Health Plans Young & Rubicam New York See Details ►
1996 SILVER
Hispanic McMoms
McDonald's McDonald's Corporation Leo Burnett USA See Details ►
1996 SILVER
Como Tener Un Banquero En La Familia
NationsBank NationsBank Corporation Lopez Negrete Communications See Details ►
1996 BRONZE
Homecoming
GMC Jimmy General Motors The Wimbley Group See Details ►
1995 GOLD
You Will
AT&T AT&T N.W. Ayer & Partners See Details ►
1995 BRONZE
Come Along With Me
Barbie Mattel Toys Ogilvy & Mather See Details ►
1994 GOLD
1993 Campaign
Flowers Direct Flowers Direct Keroff & Rosenberg Advertising, Inc See Details ►
1993 SILVER
La Fundacion Para El Futuro. (The Foundation For the Future.)
Bank One Texas Bank One Texas Ornelas and Associates See Details ►
1993 BRONZE
Carlos & Ileana
Secret Procter & Gamble Leo Burnett Co. See Details ►