Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
In 1997 when the strategic idea for MasterCard was born, no one could have predicted how unendingly successful the strategy would be. But two critical events in the spring of 2006 are the most credible evidence that Priceless works not only as a sustained success of advertising excellence but also as a business tool. A rich list of business uses show how Priceless has become instrumental to the company, an asset that helped value the IPO and garnered the respect and admiration of both a corporate and consumer generation.
Client: MasterCard Worldwide
Agency: McCann Erickson
Goin' to work
Winning back the hearts of disheartened Pistons fans and getting them back in the seats seemed insurmountable after not delivering on promises of victories and all-star players. We decided to give the fans an active role and tie the team back to the city by asking them to go to work for their team. Goin' to work. Every night.became a social contract with the fans. And the fans went to work, helping the Pistons lead the NBA in attendance the last three years with 136 consecutive sell outs.
Brand: Detroit Pistons
Client: Detroit Pistons
Jack's Back...and Beyond
In 1993, the Jack in the Box brand was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak in American history. To bring back the brand, advertising was the primary weapon employed to save the company. The goals were simple: Reinvent the brand, increase revenues and regain customers' trust. This campaign led to an immediate sales recovery that has continued for 10 years with an industry-leading annual growth rate of 3.2% over the life of the campaign.
Brand: Jack in the Box
Client: Jack in the Box
Agency: Secret Weapon Marketing