Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

2021 BRONZE

Fossil free living within one generation

In 2017, only 15% thought Swedish energy company Vattenfall was leading towards a sustainable future and consideration was down at 30%. Built on the insight that people who see positive climate news are more inspired to act in favor of the climate, Vattenfall demonstrated that positive climate progress is happening. The result? Consideration rose to 40%, renewal of electricity contracts increased by 16,7% and the share of Swedes who believe Vattenfall is leading towards a sustainable future increased by 80%. Here’s to fossil free living within one generation.

Brand: Vattenfall
Client: Vattenfall AB
Agency: NORD DDB stockholm
Language: English

2021 BRONZE

The First Account Designed for Climate Action

Drowned out by other banks focused on a short list of offerings—convenience, service and low fees—Bank of the West tapped into a growing desire for brands who put principle alongside profit. The 1% for the Planet Account created the ultimate proof of the banks’ values—the only bank account that helps everyday people take climate action. This first-of-its-kind account drove the highest consideration levels in Bank history, and achieved 139% of sales goals even through the depths of the pandemic.

Brand: Bank of the West
Client: Bank of the West
Agency: the community
Language: English

2021 GLOBAL GRAND CONTENDER

Tomorrow's Water

Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. Glasses that show how much water remained in dried lakes, Turkey’s first ever docu-drama 25 Liters, the ad campaign, the website on which users can calculate their footprint and a project which saved once a dried up lake.

Brand: Reckitt-Finish
Client: Reckitt
Agency: Havas Turkey
Language: English

FINALISTS

Andel The Green Search

Bimbo Colombia Alimentos sin prejuicios

QuintoAndar Mosquito vs Mosquito