Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.



Lockheed Martin Field Trip to Mars

In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor. Especially when it came to space. It found itself losing its customers to start-up SpaceX. If Lockheed Martin didn't prove its innovativeness, it risked losing further business to SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience. It shifted the conversation - receiving 180% more mentions in the Mars conversation than SpaceX and 132% more mentions than Musk.

Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York

Tantum Verde. New advertising approach

Brand: Tantum Verde
Client: Angelini Pharma Russia
Agency: Global Star Russia


"In November 2015, after Brussels was linked to the terrorist attacks in Paris, the international media portrayed Brussels as ‘the capital of terrorism’ and many tourists cancelled their trip. Visit Brussels, the Brussels tourism board, wanted to change this negative perception. Trough an orignal display 'online/real life' we create the possibility to call locals to ask them in live ""how is life in Brussels?"". The effects of the campaign really exceeded the expectations. The hastag #CallBrussels was used all over the world and 12,688 calls were made from 154 countries."

Brand: Visit Brussels
Client: Visit Brussels
Agency: AIR

2018_mn_2018_e-698-056_hero_1 McDonald's GCC Big Tasty Online Challenge
2018_ua_2018_32_hero_1 Hansa #warmstory
2017_ru_2017_052_hero_1 M.Video Let it play

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