Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.



Pay for Peaceful Sleep

Pay for Peaceful Sleep is the case showing how to creatively solve the problem of decreasing donation for ATO zone army needs caused by the ignorance to the war arising among Ukrainians. As the idea foresaw a very peculiar way to use both application developed under it and the media materials, campaign realization required little investment. Yet, as the result, not only did the Fund slowed down the decrease in donations, but also received a new tool for raising funds.

Brand: Charitable foundation “Come Back Alive”
Client: Charitable foundation “Come Back Alive”
Agency: AGAMA Digital Group/Liquid7

Free Beer Forever

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

Brand: Beer Point
Client: Beer Point
Agency: Kinograf

Mivina: The Battle of Tastes

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!

Brand: Mivina
Client: Nestle Ukraine

2017_ru_2017_052_hero_1 M.Video Let it play
2017_pl_2017_79_hero_1 TVN Who Wants To Be a Millionaire - chatbot
Blog_image Gillette Smart and Smooth ads

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