Youth Marketing

Friso 3 Character Classic of Love Campaign

Brand: Friso
Client: FrieslandCampina
Agency: mcgarrybowen Shanghai
Language: Mandarin

Viral video #EverybodyDanceWithEyebrow

Brand: Maybelline
Client: L’Oreal
Agency: McCann Moscow
Language: English, Russian

Mivina: The Battle of Tastes

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!

Brand: Mivina
Client: Nestle Ukraine
Agency: THINKMcCANN
Language: English, Ukrainian