Honoring the most effective marketing in Canada, Effie Awards Canada is run by our partner, the Institute of Communication Agencies (ICA).

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    2019 Effie Canada Winners announced

Effie Canada showcases industry’s best work

The first-ever winners of Effie Canada were announced at its glittering gala event, hosted by the ICA June 6 at Liberty Grand Governor’s Ballroom.
Sid Lee took home the Grand Effie for its “You Should Play 6/49” work for the Lotto 6/49 brand with Loto-Québec.

Ogilvy Canada won the most awards on the night, with nine in total – two Gold, two Silver, and five Bronze.

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Stellar Grand Prix Judges line-up for Effie Canada

Effie Canada, ahead of its inaugural awards night, has announced a spectacular line-up of judges for the ‘best of the best’ submissions.

The Effie Canada awards have been judged thoroughly across three cities and the Grand Prix jury takes this scrutiny to new levels.

Deciding on the winners of categories including “Sustained Success”,  “Healthcare”, “Youth Marketing” and “Retail” is a team of judges led by Chair Brent Nelsen, the Chief Strategy Officer of Leo Burnett.

Nelsen is joined by senior people from the agency and client worlds. David Allard, the Chief Marketing Officer of Samsung and Dom Caruso, the President and CEO of BBDO, are on the jury.

Also on judging panel are Matt Hassell. National Chief Creative Officer Forsman & Bodenfors; Melanie Hollingsworth, Director, Consumer Insights and Analytics, Canopy Growth; Kevin Johnston, CEO, MediaCom; Alison Leung, Vice President Marketing, WW (Weightwatchers); Andrew Saunders, Chief Revenue Officer, The Globe and Mail; and Matt Schoom-Kirsch, Chief Operating Officer, TAXI.

The Effie Canada awards, including the Grand Prix categories, will be presented at the Gala Dinner on June 6th.

Effie Canada announces awards shortlist

Effie Canada, honouring the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show.

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Call for Entries Now Open – 2019 Effie Awards Canada

Call for Entries is now open for the 2019 Effie Awards Canada competition.  The Effie Awards Canada recognize the most effective marketing – ideas that work.

Competition eligibility period: September 1, 2017 through August 31, 2018

2019 Entry Deadlines & Fees:
First Deadline: November 5, 2018 ($875)              
Second Deadline: November 19, 2018 ($1,100)
Third Deadline: December 3, 2018 ($1,375) 

​More Information >

Effie Canada Announced

Welcome to the first ever Effie Canada Awards.  We’re incredibly excited to bring this to the Canadian market.

Together with Melanie Dunn, our 2019 Effie Canada Chair (Global CEO, Cossette) and Darrell Hurst, our Director of Effie Canada, I see this as another great move forward for our marketing community as we continue to make a significant mark on the global stage.  

We encourage all entrants to take advantage of Effie Canada's entry guidance:

All Entry Materials:
Questions? Contact

Good luck to all entrants.  Give us your best!

- Scott Knox

Canada's CASSIES Join Global Effie Awards Network to Become Effie Canada

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication and advertising agencies, to better put Canadian marketing effectiveness on the global stage.

Read the full press release (English) >
Read the full press release (French) >
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