Saima Qamar, Managing Director, Tender Dragon

U jednoj rečenici…

Kako definišete efikasan marketing?
Effective marketing is anything that touches a valid need of the consumer.

Koji ste marketinški trend(i) trenutno uzbuđeni?
Digital marketing, it’s like a drip irrigation system touching the right person at the right time.

Kako kreativnost podstiče efikasnost?
If creativity is based on consumer insights, it will be effective.

Kako se nadate kako će izgledati marketing u narednih pet godina?
I hope to see more ethical marketing—we at times overlook culture and values and just focus on sales.

Saima was a 2023 Effie Awards Pakistan sudac. Pogledajte više funkcija u jednoj rečenici.