Effie Playbook
Building effectiveness cultures.
Refresh, recharge, bring teams and departments together.
Refresh, recharge, bring teams and departments together.
Educate Teams to Grow Business
Six flexible modules tailored to your teams, business challenge & category. Covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies.
COURSE INFORMATION
- (RE)INTRODUCTION: EFFECTIVENESS 2.0 - An overview of the key principles of effective marketing
- PILLAR 1: DEFINE THE CHALLENGES & OBJECTIVES - Understand the challenge/context, how to benchmark growth
- PILLAR 2: DEVELOP INSIGHTS & STRATEGY - Move from insight to idea, identify themes and opportunities
- PILLAR 3: BRING THE STRATEGY & IDEA TO LIFE - The science of creativity, test and iterate integrated campaigns
- PILLAR 4: MEASURE RESULTS - Setting metrics and KPIs, extract learnings for future growth
- INTEGRATION: DETERMINING EFFECTIVENESS - Put training into practice with a mock judging experience
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