In One Sentence…
What’s one habit today’s marketers should adopt to enhance effectiveness?
Every marketer should aim to become razor-sharp at objective setting. It’s the foundation everything else builds upon.
What is a common misconception about marketing effectiveness?
Marketing effectiveness isn’t about big budgets; it’s about setting appropriate metrics for the task at hand.
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
My biggest learning over the years is that true marketing effectiveness comes down to one thing: your ability to genuinely connect with human beings.
Nick Myers served on the Final Round Jury for the 2024 Effie Awards UK competition.
