Awarding Ideas That Work: 2010 Global Gold Winner
IBM recognized a unique opportunity to to educate the world of the fact that the technology existed today - to make the systems of the world's energy, traffic, education, water - work better. Work SMARTER... Read the full case. More Info
EFFIE NORTH AMERICA:
2011 ENTRY KIT AVAILABLE
2011 Effie NA Competition Entry Materials Available for Download
Everything you need to prepare your entry into the Effie 2011 North American Competition is available.
The first entry deadline is October 13, with the last chance to enter being November 4, 2010.
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REVIEW WINNING CASES
Read the strategies. See the work. Learn what's getting results.
Visit the Winners Showcase, an archive of best practices, to view the most effective case studies of this year and each year dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page. Strategically search campaigns and gain insight from a content-rich database of ideas that worked in dozens of product/service & specialty categories.
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EMAIL UPDATE
Sign up for the most up-to-date news and activities on the Effies.
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EFFECTIVENESS INDEX
Effie Worldwide is delighted to introduce the first global ranking of marketing communications effectiveness - The Effie Effectiveness Index.
The Effie Effectiveness Index will identify and rank the marketing communications industry’s most effective...
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EFFIE NORTH AMERICA:
WINNER RESULTS
See the full list of who won gold, silver and bronze in the 2010 Global & North American Effie Awards.
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EFFIE HONG KONG:
2010 WINNERS
PrimeCredit & Grey and Maxus Communications, McDonald’s Delivery & DDB and OMD, and Pfizer’s Wyeth Prevenar & Leo Burnett and OMD took home the three gold awards handed out during the show. A total of eleven Effies were awarded this year.
See the full list of winners
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