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The Positive Change Effie Awards, a collaboration of the World Economic Forum and Effie Worldwide, recognizes and celebrates brands that have put emphasis on sustainability in their marketing programs and effectively shifted consumer behavior toward more sustainable choices.
The first round of judging is scheduled to occur in London on February 18th.
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Update: Unilever's Keith Weed Appointed Global Chairman of Inaugural Positive Change Effie Award
Read about our 2014 Effie international winners in the Effie Worldwide news room.
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Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, has been elected as Chairman of the Board of Directors of Effie Worldwide. Everson succeeds Carl Johnson, Co-Founder of Anomaly, who served two terms as Chairman from 2013-2014 and 2009-2010.
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Effie Worldwide unveiled the 2014 Global Effie Index rankings on Thursday, June 19th. Unilever, Coca-Cola, WPP, BBDO Worldwide, Sancho BBDO (Bogota) and ACG Advertising Agency (Budapest) all top individual rankings. Find out who else tops this year’s most effective marketer rankings. Read more>