Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4th) and Havas (5th).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4th and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5th most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
接觸：
麗貝卡·沙利文
艾菲全球
麗貝卡@rsullivanpr.com
617-501-4010/781-326-1996
##
關於艾菲全球 艾菲全球致力於倡導行銷有效性的實踐和實踐者，重點關注行之有效的營銷理念，並鼓勵圍繞行銷有效性的驅動因素進行深思熟慮的對話。艾菲網絡與全球一些頂尖研究和媒體組織合作，為其受眾提供有效行銷策略的相關見解。艾菲獎被全球廣告商和代理商譽為業界卓越獎項，旨在表彰有助於品牌成功的任何形式的行銷傳播。自 1968 年以來，贏得艾菲獎已成為全球成就的象徵。今天，艾菲與 40 多個全球、地區和國家合作夥伴慶祝其在全球範圍內的有效性 節目 橫跨亞太地區、歐洲、拉丁美洲、中東/北非和北美。艾菲倡議包括 艾菲效率指數，對全球最有效的公司和品牌進行排名 艾菲案例庫。欲了解更多詳情，請訪問 www.effie.org。跟隨 @effieawards 在 Twitter 上了解艾菲資訊的更新， 節目 和 訊息.
