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艾菲 訓練營

身臨其境、互動，與來自不同學科和經驗的其他人聯繫和學習。來自艾菲網絡的鼓舞人心的領導者透過與實際專案或特定業務挑戰相關的指導專案工作揭示了自己的角色和方法。

The Effie Bootcamp is designed to instill sparks of inspiration that you can take with you thoroughout your career journey.

The program begins with a series of immersive masterclasses focused on marketing effectiveness. Each day is thoughtfully curated to guide you through the Effie Framework, led by seasoned facilitators who bring deep expertise and passion to the learning experience.

Here’s what you can expect:

      • 4 Days in-person: An intimate cohort will engage in a deep dive into Effie’s 4-pillar framework for marketing effectiveness. You will apply insights in real time, interact with inspiring guest speakers, build connections with marketers across sectors, and work together to tackle a brand challenge—all in a vibrant, supportive environment.
      • Applied learning: in the 8 weeks that follow, you will continue the journey by applying learnings to a personalized business challenge – with support from an Effie Academy mentor. 

Upon successful completion of the full program, participants will earn the Effie Marketing Effectiveness Certificate – recognition of your commitment to creating measurable marketing impact.

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參與福利

  • Gain expert insights through a masterclass in Effie’s Framework for Effectiveness
  • 從艾菲獎獲獎案例中獲得世界級的見解
  • Apply real-time learning through collaborative activities.
  • 來自我們廣泛的跨行業全球行銷領導者網絡的一對一的參與式指導
  • 與行業專業人士進行團隊學習和同儕交流
  • Effie Marketing Effectiveness Certificate

Effie Bootcamp Information

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訓練營是為那些被領導階層認定為具有 5-7 年經驗的高績效行銷人員。歡迎不同學科和經驗水平的行銷人員申請。
行銷產業的強大取決於它的人才。這就是為什麼我們為行銷人員提供他們在整個職業生涯中適應、成長和保持相關性所需的工具和支援。透過艾菲框架，我們處於獨特的地位，可以為個人和企業提供最好的培訓。我們將超過 10,000 個行銷最有效案例的資料集與最優秀的行業領導者網絡相結合，為行銷人員職業生涯的每個階段提供無與倫比的培訓計劃。
Participants must successfully complete both the workshop and case project assignment to earn the Effie Marketing Effectiveness Certificate. The enrollee must: 1) attend and actively participate in the 4-day (in-person) / 6-day (virtual) learning immersive module and 2) achieve a composite score of 80 or higher on their case project or receive PASS recommendations from the mentors, who evaluated the work.
The workshop kicks off with immersive learning sessions over 4 days. During the following 8 weeks, participants will apply their learnings to an independent marketing project relevant to their business, with support from Effie Academy Mentors.
艾菲的導師是擔任各種行銷職務的經驗豐富的產業領導者。所有導師均參與艾菲獎評審，並擁有根據艾菲框架進行評估的經驗。
With a curriculum rooted in the Effie framework for marketing effectiveness, each day of the workshop will focus on a key pillar:

  • 挑戰、背景和目標
  • 見解與策略
  • 將策略和理念變為現實
  • 結果
這些經驗包括艾菲有效性框架培訓、聽取各個職能部門經驗豐富的營銷人員的意見、建立人際網絡、學習艾菲獲獎案例以及與跨行業同行合作解決業務挑戰。
After the 4-day intensive workshop, participants will apply their learnings to an independent marketing project relevant to their business, with support from Effie Academy Mentors.

行銷項目必須與參與者目前的專業工作相關。例如，新產品發布、顛覆某個類別、品牌重新推出、忠誠度計劃、客戶保留計劃或任何行銷舉措。

案例項目提交後，將由至少三名導師進行評估，以確定證書資格。導師也對工作提供建設性回饋。