一言以蔽之…
您如何定義有效行銷？
The art of persuasion / successfully changing (or reinforcing) the perceptions and behaviour of your target audience.
創造力如何提高效率？
Aristotle had it right: “people are moved to action by how a speaker makes them feel.”
What aspects of effective marketing do you believe remain constant, even in the face of change?
An unquenchable thirst for understanding people’s true needs and desires.
What inspires effectiveness for you?
A passionate desire to prove that creativity really is the most powerful tool a business or brand can wield.
您希望未來五年的行銷是什麼樣子？
More creative, less forgettable, better informed.
Xavier sits on the 艾菲英國 Council. Effie Awards UK is accepting entries for its 2022 competition through May 6, 2022. Learn more and enter your most effective work here.
