一言以蔽之…
關於行銷效果的常見誤解是什麼？
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
現今的行銷人員應該養成什麼習慣來提高效率？
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
您從經驗中學到的有關行銷有效性的重要教訓是什麼？
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 中東和北非艾菲獎 競賽。
