Sergio Katz, VP, Planning, AlmapBBDO

簡而言之,您現在可以為行銷人員提供的最佳建議是什麼? 

Take advantage of all the knowledge and opportunities that technology brings, but never forget to touch hearts and move people.

用一句話來說,您如何定義有效行銷?

Successful exchanges (of information, merchandise, experiences, feelings, etc.) between brands and people that fulfill the goals of both sides well.

Sergio Katz served on the Final Round jury for the 2019 拉丁美洲艾菲獎 競賽。