簡而言之，您現在可以為行銷人員提供的最佳建議是什麼？
Stay attuned (to understanding the latest trends), be adaptive (and change your strategy or plan if conditions require it), act with the consumer in your mind and heart (with the goal of making them happier) and keep on learning (but don’t forget the basics).
用一句話來說，您如何定義有效行銷？
Effective marketing should inspire business results and make impact; bring the consumer real value (so that they are ready and eager to pay the price you are charging); and have a bigger mission to make this world a better place.
Natalia Paliy served as a judge for the 2019 艾菲獎烏克蘭 競賽。
