Martín Osorio, CEO, IPG MediaBrands South Cone

一言以蔽之…

您如何定義有效行銷?
A mix of processes, people, hard data, results.

創造力如何提高效率?
When we seek to generate emotions that activate some action in people.

您認為,即使面對變化,有效行銷的哪些特徵仍然保持不變?
Holistic strategy, which seeks specific objectives.

您希望未來五年的行銷是什麼樣子?
Experiential, dynamic, interactive, responsive and measurable marketing in each action, ROAS.

Martín was a 2022 Effie Awards Chile 法官。 看更多 In One Sentence 功能.