一言以蔽之…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
您從經驗中學到的有關行銷有效性的重要教訓是什麼？
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
關於行銷效果的常見誤解是什麼？
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 中東和北非艾菲獎 競賽。
