一言以蔽之…
您如何定義有效行銷？
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
現在您對哪些行銷趨勢感到興奮？
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
創造力如何提高效率？
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
行銷成效的最大障礙是什麼？
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
您希望未來五年的行銷是什麼樣子？
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark 法官。 看更多 In One Sentence 功能.
