Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

Em uma frase…

Como você define marketing eficaz?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

Quais tendências de marketing estão te entusiasmando agora? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Como a criatividade impulsiona a eficácia? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Como você espera que seja o marketing nos próximos cinco anos? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 O melhor dos melhores do mundo juiz. Veja mais recursos do In One Sentence