Just Launched: The Creative Dividend
Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.
The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database.
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Luis Diego Argüello, Corporate Affairs, Sustainability & Marketing Manager, Cuestamoras Inmobiliaria
