Em uma frase…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Qual é a lição mais importante sobre eficácia de marketing que você aprendeu com a experiência?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Qual é um equívoco comum sobre a eficácia do marketing?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 Prêmios MENA Effie concorrência.
